Teaching TV Advertising (paperback) – Wendy Helsby

90pp   £25.00   ISBN: 1-903663-31-8   2005

“…it is a complete one-stop pack… a worthwhile addition to your personal or departmental resources… all you need to get going in the teaching of television advertising.” In the Picture

Teaching TV Advertising offers a clear introduction to advertising and its role in television. Beginning with the history of the growth of the advertising industry, Wendy Helsby goes on to explore:

  • The language of advertising – including textual analysis, visual and auditory codes, narrative and genre, and intertextuality;
  • Audience and targeting – including cultural, global and regional codes;
  • Messages and meanings – looking at representation and ideologies;
  • The industry and its institutions – from ad agencies to production companies, from commercial TV channels to regulatory bodies.

Teaching TV Advertising also includes a great many classroom resource sheets to support each section of the book, a clear glossary and a further resources list, including a suggested lesson plan. Certain to be of practical use, Teaching TV Advertising is an essential resource for teachers of both GCSE and A level Media Studies.

Wendy Helsby is an experienced teacher of Media and Film at GCSE, Advanced and undergraduate level and has been an examiner for GCSE and A level. She is also a member of the Teachers Advisory Panel for the British Film Institute.
Contents
Introduction and Theory
The Advertising Industry
Decoding Advertisements
Audiences, Research and Targeting
Messages and Meanings
The Advertising Industry and Its Regulatory Institutions
Appendices (including a term’s lesson outline)
Glossary
Bibliography and References

 

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